What I'm Dreaming Of For 2026
30th January 2026
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What I Do
My name is Katie. I am a creative copywriter with a passion for travel, hotels, and hospitality — and yes, I know everyone says they have a passion for what they do. But I happily immerse myself in this world whether I am working or not — and if that's not passion, I don't know what is.
Fallen For The Industry
I collect stacks of travel magazines and spend hours scrolling my favourite booking sites and curated collections of hotels and stays. I know what brands are opening where, who has designed them, and what collaborations have been conceived. I fantasise about days and weeks spent lounging, lazing, exploring, eating, and experiencing, and occasionally I get to do it, bringing my husband, child, and dog along for the ride (lucky them).
Taking You With Me
When it comes to supporting these brands with content and copywriting, I put the audience first, and consistency alongside it. I ensure each destination is expressed through a distinct voice and with a relentless commitment to who they are and what they stand for — be it top-tier luxury, household names, boutique stays, or independent concepts. I craft copy that creates a sense of place and a feeling that awakens the senses and ignites the imagination. Simply put, I put the reader where your brand wants them to be.
A Point of View
I split my time between Amsterdam, Athens, and Dublin, which means I come with a unique perspective on the European landscape and a deep knowledge of Mediterranean markets. But I get to know your customers and can transport them wherever you are.
Discover some relevant writing samples or read my travel blog.
How I Can Help
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Brand Development
Brand stories that align your vision and inspire a feeling.
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Brand Naming
Meaningful names that work.
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Tone of Voice
Communication guidelines for consistent, effective brands.
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Website Copy
Clear, engaging copy that takes your users from A to B.
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Landing Pages
Providing the right information in the right place at the right time.
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Campaigns
Creative campaign copy that tells your story.
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Articles
Captivating editorial and long-form content that shapes your brand narrative.
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Newsletters
Brand-led updates that build relationships and spark action.
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Emails
Intentionally crafted interactions delivered at key moments.
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Sales Materials
Persuasive assets that articulate your brand value and set you apart.
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Seasonal Content
Timely content for major holidays, special occasions, and specific events.
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Ads & Captions
Concise, compelling copy that instantly connects.
My Background
I am a former startup founder, brand and marketing director, published author, and creative copywriter.
My career began in the creative arts almost two decades ago. Over the years I have built brands and businesses, led marketing teams, and consulted with entrepreneurs.
Most recently, I worked as a Senior Creative Copywriter at an international creative agency, developing everything from brand frameworks, messaging, and tone of voice guidelines to website copy, campaigns, and content strategies across an incredible mix of industries.
I'm a storyteller at heart, helping brands and founders express their vision, values, and voice — shaping narratives with feeling, meaning, and purpose.
I love writing editorial for the joy of it, and travel, hospitality, and hotels light me up. I take my Shih Tzu, Biscuit, with me almost everywhere I go, so dog-friendly destinations are something of a niche.
My Work
Selected writing samples
If you'd like to see additional work or are looking for something specific, please feel free to contact me and I'd be happy to share more relevant examples.
Get in TouchLet's Talk
If you and your team would like some support with content, copywriting, or campaigns in the travel, hotel, or hospitality space, I'd love to hear from you.
